Many of you may already be using this service to track the data of your band, or someone else’s band. However, I meet many artists who are not yet benefiting from the service known as Next Big Sound.

It’s free for the regular version, $79/month for the premier version (still in beta, but I keep hearing great things), and it’s a one stop shop to measure, track, and understand the performance of your band online (which of course is directly connected with your performance offline).

Any time I hit the road with my band on tour, we inevitably tweet more, post more videos, and make more new fans than any other time of the year. And without fail, the following week when my NBS report comes in, all our numbers have shot up. Clearly, the key is to use these metrics to better understand how to operate as a band in order to maximize exposure to your fans, give these fans what they want, and gain more fans along the way.

Promoters, labels, management companies and all other ‘music industry professionals’ are using this tool more and more, so if you are not yet hip to it, I’d suggest getting on it.

Start harnessing the power of your metrics now…

- Kurt Dahl, Oct. 19, 2011